Easy Squeeze Craft Punch

The team was tasked to create a better overall experience for the craft punch. Most punches need excessive force to activate and the market was in need of a shift.

Refined concepts to house a rotational force activation
Reduced parts in assembly to simplify design
Full prototypes with SLA and sintered SLS to prove design
Scaled design to accommodate a variety of sizes and shapes

Concepts 2 Reality

Lead Industrial Designer

2002-2007

Concepts 2 Reality was a small consultancy located in East Troy, WI. It was a full service design a development firm and I was hired an intern during the summer of 2002. I was then hired on full time as the first Industrial Designer after I completed my degree. I had to learn fast and adjust to a quick pace and wide scope of projects

Consultancy work

Gardner Bender

Cable Boss

Professional Grade Staple Gun

Rapid concept generation to create the first Cable Boss Professional Staple gun. We had already completed work on a fish tape and other accessories so carrying the design language through to this product was crucial.

Concept development and refinement
Color and material studies
Sketch and CAD to incorporate existing internal mechanism
Concept rendering

Brand Identity

We worked closely with GB to uphold brand guidelines and characteristics

Work around the mechanism

Concept sketches and CAD geometry had to house the internal mechanism

Additional Work

Working as an Industrial Designer in an Engineering focused firm gave me the opportunity to learn by doing. Trial by fire was the theme for most of my early projects, but through the trials came success and knowledge that brought repeat business and resolve that I have carried with me through my career.