Corporate Design
Corporate Design
Corporate Design
Consultancy Design
What I'm doing now
Ryan Crist
Georgia Pacific
Cleen Canteen
A Design Sprint
Overview
Background: Georgia-Pacific is one of the world’s leading makers of tissue, pulp, packaging and building products. One of their consumer brands, Mardi-Gras, was looking to expand their capabilities and provide users with a solution that helped them with their meal time clean up frustrations.
The asked me to participate in a Design Sprint to create an enjoyable experience that would boost their sales and disrupt the market.
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Role: UX Researcher, UX Design, Concept, Visual Design, Industrial Design and User Testing.
The Problem
Consumers were feeling frustrations during meal time clean up for themselves and their children. Mardi-Gras's growth in napkins and traditional products had reached a plateau and needed a boost that would propel them into the coming years.
The Solution
The solution was to create a simple, convenient and portable personal cleaning solution which benefits from moisture. The Cleen Canteen is refillable with water or your own natural cleaning solution and contains a select a size paper dispenser for any size mess.
KeyShot Concept Rendering
The Process
Empathize
Diverge
Decide
Prototype
Test
Day 1 - Who are the users and what are their needs?
Day 2 - Develop solutions and ideate
Day 3 - Choose the direction and strategize
Day 4 - Build something to show users focused on usability
Day 3 - Show the prototype to real users and learn what doesn't work
Day 1 Empathize and Understand
User Research
User Interviews helped understand what current users were encountering. We listened to their needs and pain points while uncovering what they were looking for. We talked with experts in the field, parents! We also interviewed paper and substrate experts to expand capabilities.
"My kids are always finding new ways to make a mess. I need something quick before they throw something else!"
Persona
Kelly - The new, natural parent
"I need something on hand when the mess happens."
Frustrations:
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Constant cleaning while child is eating
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Products don't hold up when wet
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No chemicals for baby
Goal:
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Easy and convenient
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A natural alternative to a wipe or spray.
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Doesn't want to use "too much paper"
The Opportunity
Parents have enough going on. By the time they go to the sink wet a towel or rag, their child has made another mess! Create a convenient, effortless solution that is on hand when needed.
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How might we reduce the steps needed for cleaning?
How might we eliminate frustrations and blow ups with children?
How might we help users feel safe about using it with children?
Day 2 Diverge and Ideate
Lightning Demo
A lightning demo is an exercise that asks the team to look outside of the industry they are in and discover inspiration from other companies that are solving issues similar to theirs.
This exercise allowed the team to diverge and focus on solutions rather than their specific problem and explore options on how to implement them.
Solution Sketches
The team then began sketching rough solutions based on the information they had gathered.
Most sketches we focused on solutions but we also asked the team to diverge and create ideas that approached the challenge with a fresh perspective
Day 3 Decide and Storyboard
Storyboard
After the sketch solutions are discussed and refined, a story board is roughed out. This ensures that the team goals are met and learning opportunities during the testing phase with real users are realized.
This storyboard outlined a scenario on how we would present this concept to the user utilizing both online options and physical prototypes for testing.
Goals:
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Gauge user interest and excitement around the prototype concept
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receive feedback from users on priorities and essential elements and features.
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Listen and learn from more users!
Day 4 Prototype
Using the research, user feedback, solution sketches and storyboard we created a realistic online and physical experience to gauge users reactions and priorities.
Main Features:
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Utilize brand language from Mardi Gras that would represent current website and add credibility
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Offer realistic shopping experience to gauge price point and value
- Show the concept in digital and physical form to evaluate design
Day 5 Testing
Usability Testing
With the prototype ready (digital and physical), we recruited 5 users to talk about their current routines, habits and tools, and complete the following tasks while providing feedback.
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Tell us about where and when they eat with their family
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Share with us some of the tools they use for clean up
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Explore and interact with sample of existing products
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Answer questions while navigating the digital prototype
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Review our Cleen Canteen concept and share their thoughts about the form, portability, overall size and function.
Findings
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80% commented that the size should be smaller than a current wipes container
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100% commented on the refillable function being a strong value
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60% mentioned that the refill added a sustainability factor
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100% said they use too much paper towel and Cleen Canteen would reduce their usage
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40% wanted to add essential oils to the liquid mixture
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80% commented on the portability as a value added feature
During our discussions we were able to gather insights into what these users were looking for. This helped us refine our specific options moving forward. The team also discovered that even though the Cleen Canteen used a paper substrate, the users felt they would use less with Cleen Canteen-value added while still leveraging current product.
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Overall the fast paced nature of the Sprint enabled the team to focus on a common goal and remove most distractions from the task at hand. As the Sprint progressed we saw the team adapting to each of their new roles while overcoming their initial assumptions.
Next Steps
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The team organized the feedback into digestible categories to help refine the design and the process. We refined our design and created a CAD model to better express the concept and functionality.
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The new design was tested with a new group of users at an additional site and was presented to executives for approval to move forward with funding and the needed resources.
